Archive for February, 2008

SLO County Farmers???? Market Association

The SLO County Farmers???? Markets, longtime favorite attractions for both residents and tourists, is turning to new technologies and beefed-up marketing efforts to stay connected to customers and to increase public awareness about their markets. A new website, a radio show on public station KCBX, email and printed newsletters and markets kiosks have been launched by the SLO County Farmers???? Market Association. According to Market Administrator Peter Jankay, the association worked with local marketing firm Barnett Cox & Associates to retool its marketing program. ???Many people do not know that we operate five different farmers???? markets in the county. We wanted help getting the word out.???

One of the highlights of the new marketing program is a KCBX radio show. ???Keepin it Fresh on the Central Coast??? is produced and hosted by Maryann Stansfield of Barnett Cox & Associates. Stansfield and Big Sky owner and chef Charles Myers travel to markets throughout the county, interviewing farmers, discussing available produce and offering menu and preparation ideas for seasonal produce. The popular program airs the first Wednesday of the month on KCBX, 90.1fm.

The newly revamped website,, provides a full complement of information about in-season produce and healthy cooking with fruits and vegetables, background on the association and its board members, and details of upcoming events. The website includes extensive information about a newly launched series of cooking demonstrations featuring leading chefs from each community. Jankay also noted that tourists are an important part of the market customer base, and the website offers an easy way to communicate with out-of-towners.

Further information is available via the association website,

Pest Control –

If buying or selling is in you future and you haven’t a nodding aquaintenance with the world of Pest Control??your? in for quite? an education. Why should you care? Termites and other related pest control??issues can cost thousands of dollars?to repair. ?If your selling a home or buying one it can effect your bottom line costs depending upon who (buyer or seller) agreed to cover the costs.

Here are a few quick tips to get you started. If your a seller?start ?with a ?reputable inspector. If you don’t know one check with the Structural Pest Control Board. This is an excellent resource of information.

If your a buyer you may search the Board’s Wood Destroying Organism System to see if a specific property has been inspected within the last two years. The Board’s database is very specific so the best results are usually found by entering in limited information, for example, only the building number and zip code. This will ensure that the entire database is checked for the information you are seeking.

Days on the Market…does accuracy matter?

Inquiring buyer minds want to know how long has a particular? property? been on the market. Buyers? believe? a long ?time on the market could be a sign of an over priced listing? or other related problems.? They use this to their advantage in negotiating?an offer.? Agents can check data in their local MLS statistics to inform a buyer the number of days a home has been in the market.?The challenge is for the agent to be sure the data they are using is accurate.? Some Agents will take a listing and if the home has not sold in?a certain number of days will use? methods such asremoving the listing temporarilyd? from the market classifying it as expired or?withdrawn.??The property will be brought back?within a short period of time as a new listing.? These agents think? it’s an advantage l to the seller to show the property with less marketing time then the actual?days on the market?and?some agents think they can improve their personal perceived marketing statistics. Buyers given inaccurate information are not able to make an?informed decision about what is in their best interest concerning making the offer.

?Days on the market can affect the sellers who are?trying?to determine proper pricing. How their properties are percived? by buyers? within the first 30? days on the market can be critical and sometimes adjustments are needed. Questions like: Are you getting showings??Maybe your getting?showings and no offers or how about getting no showings at all.? Knowing these answer can help a seller. Concerning the market perception and time on the market an appraiser said the market dictates the price these days.When the sellers list their homes and the statistics used for pricing their properties is not accurate this can mislead sellers down a? path with data that doesn’t tell the real story.

? I am a member of??The Central Coast Regional MLS?the?MLS provides the timing data on??listings as ?DOM (days on the market) and CDOM (cumulative days on the market) showing total days on the market and?whether or not it has been withdrawn, brought back as a new listing, or expired.?The consumer and subscribers ?get an accurate ?picture of what the?property history is and with their REALTOR can interpret the data relevant to their situation.

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